On June 10, the Research team released the interim report "2025 Film and Television and Rental LED Display Screen Research White Paper" and held a ceremony for the participation of the white paper with representatives of 

participating units.

Data show that in recent years, the LED display industry has shown a phenomenon of rotation growth in rental, virtual shooting, movie screens, and all-in-one machines, and the structural contribution of these four major fields 

has continued to increase, becoming the core engine driving industry growth. In 2024, the three major applications of film and television/rental/all-in-one machines will contribute nearly 25% to the total output value.

Looking forward to 2025, the rental sector is expected to usher in a new round of replacement cycle in 2026. With the push of large platforms, domestic virtual shooting has room for imagination in the future. 

After the climax of DCI certification, LED movie screens are expected to have an explosive growth in the number of landings in the future. With the optimization of supply chain costs, LED all-in-one machines 

will gradually open up market space.

1. LED rental display: A new round of replacement cycle is expected in 2026

According to research information, although the performance market will remain hot in 2025, the output value of LED rental screens (excluding XR/VP) will face a mild decline due to the pre-release effect of demand brought 

by the cloud warehouse model.

However, the structural upgrading trend of the industry is clear, and high-end LED rental products for stage performance applications are accelerating towards higher technical parameters and larger splicing sizes. 

In addition, the price transmission effect has been clearly shown on the demand side of the project. The significant increase in "super-large screen" projects in the concert market confirms that under

 the background of the downward trend of unit area rental costs, the configurable display area within the same budget framework has been expanded.

At the same time, a new round of replacement cycle is expected to arrive in mid-to-late 2026, which will drive new growth in the rental market.

2. Domestic virtual shooting: With the push of large platforms, there is room for imagination in the future

This year, the virtual shooting market has warmed up overall. But from a regional perspective, the performance of the domestic and overseas markets varies.

The film industry in countries such as the United States, Britain, and India is highly industrialized, and they are more receptive to XR/VP virtual shooting, with many projects landing in overseas markets. In terms of 

the proportion of VP virtual studios in various continents, North America ranks first, followed by Europe and Asia-Pacific, and the proportion of Latin America, the Middle East, and Africa is also increasing.

3. LED movie screens: Application and ecological ends work together to continuously release the explosive potential of industrial upgrading

This year, the landing of LED movie screens has been accelerated. On the application side, the popularization of LED movie screens drives the upgrade of content production, and product specifications drive 

the landing of the market. At present, the 20-meter LED movie screen has entered the stage of volume release.

According to data, from 2022 to 2024, the number of LED movie screens with specifications of 20 meters and above will increase significantly, of which the number of new additions in 2024 will reach 16, 

which is also the fastest growing screen size.

Considering the development of market demand, brand promotion and cinema line project construction, 20 meters is considered a giant screen in cinemas. The accelerated implementation of 20-meter 4K screens

 shows that the cinema market has increased its acceptance of LED movie screens. The 20-meter giant screen market has sufficient application height and number of applications, and giant screen theaters are 

generally located in the central business district of consumer center cities, which have a stronger tolerance for screen costs. As the application of LED movie screens drives content production and product 

specifications drive market implementation, LED movie screens are expected to usher in rapid development this year.

LED rental display output value forecast (excluding XR/VP virtual studio)

Global distribution of VP virtual studios